The Media Economy by Albarran Alan B

Author:Albarran, Alan B.
Language: eng
Format: epub
ISBN: 9781317502968
Publisher: Taylor & Francis (CAM)
Published: 2016-08-12T16:00:00+00:00

GLOBAL STRATEGIES

There are a variety of possible strategies employed by media-based companies with a desire to participate in the global market. Sanchez-Tabernero (2006) provides one analysis of global strategies, focusing on four distinct areas: 1) the creation of national and international media products; 2) scale economies and diversification; 3) seeking opportunities and attractive markets; and 4) moving towards internationalization in a series of stages. While these first three areas have been discussed in other chapters of the book, the fourth area deserves a bit more elaboration.

Sanchez-Tabernero (2006) identifies four stages to pursuing a globalization strategy, all designed to develop a competitive advantage over others. These areas are highlighted below:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.